Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. Google Analytics features include: • Data visualization tools including a dashboard, scorecards and motion charts, which display changes in data over time. • Segmentation for analysis of subsets, such as conversions. • Custom reports. • Email-based sharing and communication. • Integration with other Google products, such as AdWords, Public Data Explorer and Website Optimizer. Learn the basics of google analytics and see your overall business benefit.
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